Bold Move or Blunder? Harris Alters Democratic Strategy for Latino Outreach 

United States: Kamala Harris rarely discusses her Black as well as her South Asian American heritage. She’s not speaking to Latino voters about theirs either. 

It’s a significant departure from how Democrats engaged Latino voters in this cycle — and a challenge to the conventional thinking embraced by many Democratic strategists that direct appeals to race and progressive policies on immigrants would tip the scales for Latinos. 

But after losing the support of Latino voters over the past decade, Harris is seeking to change course to avoid relying and leaning on identity politics, especially with regard to how she’s wooing Latino voters in Arizona, Nevada, and Pennsylvania 

As reported by Politico, Harris campaign ads addressing Latino English and Spanish speaking communities are focused on the economy, high drug prices, and crime. During a Spanish-speaking radio interview on Wednesday this week, Harris took a firm stand for placing more immigration agents at the border and stiffening control on fentanyl getting through to the United States. 

Asked about these points in the Harris campaign, Tuerk said: “The Harris campaign gets what we’ve been talking about Latinos for years: we are not a monolith.” “We’re all Americans, too. We have a many of the same fundamental feelings as any other country this is America.” 

Other key Latino strategists on both sides of the aisle said the strategy mirrors the makeup of Harris’s staff, such as campaign manager Julie Chávez Rodríguez, Cesar Chávez’s granddaughter.  

They also mentioned that it captures a candidate who has felt the raw raw experience of what it is to be typecast on the basis or race or gender. And then there’s the politics: Immigration is one of the democrat’s weak points and the Harris has adopted tough on-the-border rhetoric as a counter to the immigration-focused attacks that Donald Trump had made a hallmark of his political campaigns since his first run for the president in the year 2016. 

“Theirs is no question that this campaign is 180 degrees different with the Latino voter than any other Democratic candidate in the history, “said Madrid, a Republican strategist who focuses on the Latinos and was a co-founder of the anti-Trump Lincoln project.